IOC Takes Strong Anti-Counterfeiting Measures Ahead of Paris 2024

Combatting Fraudulent Merchandise

The International Olympic Committee (IOC) has implemented robust anti-counterfeiting measures to protect consumers and maintain athlete support ahead of the Paris 2024 Olympic Games.

Verifying Authenticity

The IOC is partnering with law enforcement agencies and rights holders to enhance monitoring and enforce anti-counterfeiting laws. Consumers can verify the authenticity of Olympic merchandise by checking for official logos and holograms on packaging and products.

Supporting Athletes

Counterfeit goods undermine athlete support by reducing revenue from legitimate merchandise sales. The IOC's efforts aim to protect the income that supports athletes' training, development, and participation in the Games.

Educating Consumers

The IOC is also educating consumers about the dangers of purchasing counterfeit merchandise. Counterfeit products may be of poor quality, contain harmful materials, and not meet safety standards.

Legal Consequences

The sale and distribution of counterfeit Olympic merchandise is illegal. Those involved in such activities face prosecution and severe penalties.

Further details about the IOC's anti-counterfeiting measures and how consumers can protect themselves will be released in the coming months.